PDF of the Programme

The programme will be available also in pdf format. Please revisit in a couple of weeks.

Wednesday, May 22, 2024

Thursday, May 23, 2024

Conference Program, May 23
Social Program, May 23

Session 1 – Welcome

Time and session # Themes and Speakers
09:00 – 09:15 S1.1 Opening speech by the AIBI President, Georg Heberer
09:15 – 09:30 S1.2 Opening speech by Lutz Birke, Head of the Department of Economics and Innovation, City of Hamburg

Session 2 – Sustainability and energy

The sustainability of many industrial sectors is at stake and the bakery sector is significantly exposed to raw materials and energy tensions, but also to increasing societal expectations and major changes in the food chain. In this fast-moving environment, this session will take the audience along an inspiring journey, which will embrace practical, operational and strategic business aspects of sustainability.

Time and session # Themes and Speakers
09:30 – 09:40 S2.1 Moderator and Sponsor of the session introduction
Moderator: Cyrille Filott, Global Strategist – Consumer Foods, Rabobank
Sponsor Introduction: PURATOS, Pierre Tossut, CEO
09:40 – 10:00 S2.2 EU Sustainability Agreements
María Paz de la Cuesta de los Mozos, Policy Officer, EU Commission
10:00 – 10:20 S2.3 Wheat carbon footprint and agri food chain strategic dialog
10:20 – 11:20 Networking break
11:20 – 11:40 S2.4 Navigating a Greener Future: Retail’s Sustainability Roadmap and Value Chain Strategy
Els Bedert, Product Policy & Sustainability Director, EuroCommerce
11:40 – 12:30 S2.5 Industry leaders panel discussion
Moderator: Cyrille Filott, Global Strategist – Consumer Foods, Rabobank
Guido Vanherpe, CEO, La Lorraine Bakery Group
Pierre Tossut, CEO, Puratos
Michael Gutting, Managing Director, Bindewald & Gutting Group
María Paz de la Cuesta de los Mozos, Policy Officer, EU Commission
Els Bedert, Product Policy & Sustainability Director, EuroCommerce
Michael Gutting
María Paz de la Cuesta de los Mozos
Els Bedert
Guido Vanherpe
Pierre Tossut
Cyrille Filott

Lunch and networking

Session 3 – Workforce and Digitalisation

The succession of crisis has exacerbated a pressing need to attract and stabilise workforce in the bakery sector. The high overall economic activity and the evolving worker’s profile and expectations require a deep and dynamic approach of this nowadays critical dimension of the business. This session intends to combine principles versus practical experience and tradition versus latest digital trends. The new competitive environment puts established experience at stake and calls for an open-minded reflection on the attractiveness of our sector and ways to master this.

Time and session # Themes and Speakers
14:00 – 14:10 S3.1 Moderator and Sponsor of the session introduction
Moderator: Kari Meltovaara, Managing Director, Leipomo Rosten Oy / Board Member of AIBI
Sponsor Introduction: MECATHERM, Raymond Nogael, Vice-President Global Sales, Marketing, Business Development & Sustainability
14:10 – 14:30 S3.2 The search for meaning in work
Pia-Maria Thorén, Inspiration Director and Coach, Agile People
14:30 – 14:50 S3.3 Artificial intelligence / real bread: The crossroads
14:50 – 15:30 Networking break
15:30 – 15:50 S3.4 Workforce crisis and solutions – automation
George Mavromaras, Board Member, Bakehellas
15:50 – 17:00 S3.5 Industry leaders panel discussion
Sebastien Gooding, CEO, Ditsch / Valora Group Management
Peter van den Berg, CEO, Pandriks Group
Frank Kleiner, CEO, Harry-Brot
Together with the keynote speakers of this session


Sebastian Gooding
Frank Kleiner
Pia-Maria Thorén
Raymond Nogael
George Mavromaras
Peter van den Berg

Gala dinner

Gala dinner aboard the Rickmer Rickmers

Rickmer Rickmers – Hamburg harbour

The Gala dinner will take place on board the museum ship Rickmer Rickmers, which is a 1896 built three-masts sailboat. It is moored at the core of the Hamburg harbour and is an stablished hallmark museum and restaurant in Hamburg. Cocktails will be served on the desk (whether permitting) and dinner inside for a memorable evening.

Friday, May 24, 2024

Conference Program, May 24
Social Program, May 24

Session 4 – International Development

While the global population is expected to reach 10 billion individuals by 2050, bread, as one of the most fundamental and traditional forms of human nutrition, has a pivotal role to play. Yet, this strong reality is so far poorly acknowledged amongst international bodies and institutions. Exports and developments beyond their traditional boundaries and types of products is a new reality for a growing number of industrial bakers, as well as the installation of capacity in third countries. This session will pursue the AIBI’s objective to further tighten the links between the bakers’ organisations and operators from the main global regions and pursue their joined aspiration for visibility at international level. Speakers will bring the audience through the cultural aspects of bread consumptions in the different regions and related market developments aspects.

Time and session # Themes and Speakers
09:00 – 09:10 S4.1 Moderator and Sponsor of the session introduction
Moderator: Jean-Manuel Lévêque, Chairman, Novepan / Board Member of AIBI
Sponsor Introduction: LESAFFRE, Thomas Lesaffre, Marketing for Baking Director
09:10 – 09:20 S4.2 Baking in a fragmented world
Peter Eitel, Senior Manager, PWC Germany
09:20 – 09:35 S4.3 EU
09:35 – 09:50 S4.4 USA
Eric Dell, President and CEO, American Bakers Association
09:50 – 10:05 S4.5 Latin America
Irene Mínguez Pablos, Global R&D Director, Bimbo Group
10:05 – 10:20 S4.6 Japan
10:20 – 11:00 Coffee and networking break
11:00 – 11:15 S4.7 SE Asia
11:15 – 11:30 S4.8 Canada
Elisabeth Brasseur, VP Sales & Innovation, Farinart
11:30 – 11:45 S4.9 South Africa
11:45 – 12:30 S4.10 Platform discussion across regions
All speakers
Thomas Lesaffre
Eric Dell
Irene Mínguez Pablos
Dr Peter Eitel
Jean-Manuel Lévêque

Farewell lunch

Program for accompanying persons

Date Time Event
May 23 9.30-16.00 Experience Hamburg: Montblanc House, lunch, Hamburg highlights tour
May 24 9.30-12.00 Experience Hamburg: Jewish district tour with a short break

The organiser reserves the right to change the program.