Session 5 – International consumers and business trends

28 May 2026
16:30-18:00

Session 5 – International consumers and business trends

Adapting to consumers expectations, their behavioural and purchase evolution is a shared challenge for bakery business throughout the world. What can we mutually learn from bakery associations throughout the world?

 

Time and session # Themes and Speakers
16:30 – 16:35 S5.1 Moderator introduction (Jean-Manuel Lévêque)
16:35 – 16:45 Sponsor introduction
16:45 – 16:55 S5.2 Internationalisation of the Bakery business (Cyrille Filott, RaboResearch)
16:55 – 17:05 S5.3 US — Samantha Moore (American Bakers Association)
17:05 – 17:10 S5.4 Brazil — Claudio Zanão (ABIMAPI)
17:10 – 17:15 S5.5 Canada — Denise Lee (Baking Association of Canada) & Dimitri Fraeys (Conseil de la boulangerie du Québec)
17:15 – 17:20 S5.6 SE Asia — Aizen Hsu (Taipei Bakery Association, remote)
17:20 – 17:25 S5.7 South Africa — Craig Bignion (SA Chamber of Baking)
17:25 – 17:30 S5.8 Japan — Isao Abe (Japan Bread Manufacturers Association)
17:30 – 17:35 S5.9 Australia — Tony Smith (Baking Association of Australia)
17:35 – 17:40 S5.10 New Zealand
17:40 – 17:50 S5.11 Platform discussion across regions — Denise Lee, Dimitri Fraeys