Session 6 – Nutrition and Health: a matter of corporate social responsibility and existential strategy

Session 6 – Nutrition and Health: a matter of corporate social responsibility and existential strategy

Consumer and public policy megatrends are heading towards a more plant-based diet and health-conscious nutrition. As a cereal-based food, bread should be a natural choice, yet its consumption is declining by about 2% per year. Bread matters, and it needs to seize this opportunity. This session will address why and how to do so.