Session 4 – Navigating Bakery into a new digital revolution era
For the bakery industry, the integration of digital and AI capabilities into our operations and processes is becoming increasingly important. This integration can improve quality output, reduce waste and energy consumption, help us achieve better sustainability goals, and automate customer service routines. This session will provide strategic and expert-level insights and good practices from various sectors and seeks to bridge them to bakery reality. It aims to provide an inspiring and interactive session, supporting participants’ strategic reflection, touching on opportunities, urgencies and mistakes to avoid when integrating AI.
| Time and session # | Themes and Speakers | |
|---|---|---|
| 14:30 – 14:40 | S4.1 | Moderator introduction (Dr. Diego Zunino, Associate Dean of Research at SKEMA Business School) |
| 14:40 – 14:50 | S4.2 | Sponsor introduction (Raymond Nogael, Mecatherm) |
| 14:50 – 15:10 | S4.3 | The Invisible Judges: How Online Reviews and AI Are Reshaping Business Reputation (Dr. Saverio Favaron, Associate Professor at SKEMA) |
| 15:10 – 15:30 | S4.4 | The Authenticity Premium: How Tradition, Place, and Perception Shape Competition (Dr. Laura Dupin, Faculty of Economics and Business, University of Amsterdam) |
| 15:30 – 16:00 | S4.5 | Interactive round table — Dr. Saverio Favaron (SKEMA), Dr. Laura Dupin (University of Amsterdam), Guillaume Duez (Mecatherm) |